Could it be true, Cable TV subscribers might one day soon be able to ditch the big ugly box sitting atop of their TV or in their entertainment center? Well thats the prediction made today by Comcast CEO Brian Roberts during his keynote address at CES. He predicts that by the end of the year, "virtually the entire cable industry will support Tru2way," which is an open cable standard developed by CableLabs. Initial partners include Motorola, TiVo, Intel, Samsung Electronics,
Microsoft, LG Electronics, Panasonic, Cisco Systems, and Sun
Microsystems.
If Tru2Way really works as advertised, when a consumer buys a device with tru2way, they can bring it
home, plug
it in, and get all interactive cable
services available from a
traditional set-top box. Wouldn't that be something? Now there's something for DIRECTV and Dish Network to think about...