TiVo announced a partnership today with Verizon Wireless that will allow subscribers to schedule TiVo recordings from their "Get it Now" equipped cell phone. The service will go live this summer. According to Engadget, Zatz Not Funny and others,the service is expected to cost $5.00 per month with Verizon to have an exclusive for 60 days before it's offered to other carriers.
TiVo Press Release:
03/07/2006
VERIZON WIRELESS, TIVO PARTNER TO TAKE TIVO TO MOBILE PHONES
TiVo Subscribers Will Be Able To Schedule Recordings "On the Go" Exclusively from Verizon Wireless Mobile Handsets
Alviso,
CA. — March 7, 2006 — TiVo (NASDAQ: TIVO), the creator of and a leader
in television services for digital video recorders (DVR), and Verizon
Wireless, owner of the nation's most reliable network, announced today
an agreement that will allow Verizon Wireless to debut TiVo Mobile, a
new downloadable application that lets TiVo® service subscribers
schedule recordings on their TiVo device directly from their Get It Now
equipped Verizon Wireless handset.
"This arrangement will allow
the growing base of TiVo subscribers to integrate control of their TV
life with the most widespread piece of consumer electronics, the
wireless phone," said Tom Rogers, CEO of TiVo.
TiVo Mobile is a
new innovation that will allow TiVo subscribers to schedule DVR
recordings and access related entertainment information from the
convenience of their mobile handsets. Viewers will be able to schedule
recordings on the go via the same user interface that makes TiVo the
best-in-class DVR experience.
Starting in summer 2006, in an
exclusive arrangement with Verizon Wireless, users will be able to
download the application from the Verizon Wireless Get It Now suite of
services onto applicable handsets. Verizon Wireless and TiVo will also
collaborate on a joint marketing campaign to promote availability of
the new TiVo Mobile feature.
"TiVo Mobile will add yet another
unique benefit to the Verizon Wireless Get It Now service by allowing
our subscribers to be the first mobile users anywhere to schedule
television recordings on TiVo using their mobile handset," said John
Stratton, Verizon Wireless chief marketing officer. "As a powerful
consumer entertainment brand, TiVo has the ability to help us attract
consumers who value the leading multimedia capabilities Verizon
Wireless offers."
Specific terms of the deal were not disclosed.