Portrait Displays’ TV Tune, patent-pending technology, will play a
significant role in the THX Media Director ecosystem, which spans the
digital production chain — from the studio to the living room. THX
Media Director turns movies, music, or video games into “smart content”
that can communicate information about AV content directly to home
entertainment products. Portrait Displays’ TV Tune decodes this
information, enabling the HD display to automatically adjust color
temperature, brightness, sharpness, aspect ratio, and other settings.
“THX Media Director allows filmmakers and other artists, who spend
hours perfecting their content in the studio, to communicate exactly
how it should look and sound when presented in the home,” said Rick
Dean, Vice President of Technology Development at THX. “Partnering with
Portrait Displays provides a means to communicate Media Director
metadata directly to the HDTV, enabling the display to dynamically
adjust key video settings specific to the content being played.”
Many consumers avoid adjusting their HDTV’s configuration out of
fear of making a mistake. By simplifying operation and set-up, THX
Media Director and Portrait Displays’ TV Tune encourage consumers not
to fear the remote control. This simplified operation provides them the
confidence to maximize the use of their HD components. In addition, THX
and Portrait Displays are providing assurance to the creative community
that their movies and video games can be accurately presented on HDTVs
in the home.